New Braunfels Utilities

Circumstances - Due to growing pains, residents of New Braunfels are losing the love for their hometown.  

Insight - People think a utility company should stay in its utility lane. 

Strategy/Brief - How can we, as a key organization within the community, help our residents fall in love with New Braunfels all over again? 

Idea - Through empathy, trust, fun, love and a strong, caring relationship with its customers, NBU is going to rally the New Braunfels community and fight to keep the town’s spirit alive amidst frustrated growing pains.   

Agency - Vladimir Jones, Denver

Responsibility - Insights Strategist

Year - 2024