Interactions

Circumstances -  Create a lead generation campaign for an Ai customer service assistant band, Interactions, to help grow inbound leads.  

Insight - Consumers in many ways, feel that they have become victims of a digital revolution that no longer puts them at the center, as valued and equitable co-pilots of the customer service journey. Which leads to degradation of brand value for those who need to maintain strong valued relationships with every customer (and protect the financial value of their brand.

Strategy/Brief - We’re nice, of course we are. But we’re not conversational for conversations sake. We focus our functionality on ways to understand YOU (the real humans) so we can better HELP you 

Idea -  Our human qualities are focused on helping you. Not “being” you. 

Agency - Vladimir Jones, Denver

Responsibility - Insights Strategist

Year - 2024