Comfort Dental Gold Plan

Circumstances - Promote Comfort Dental’s Gold Plan. The Gold Plan is a discounted annual or monthly plan for individuals or families. The plan provides up to two simple teeth cleanings, local anesthetic, examinations, x-rays, and other preventive dentistry at no additional charge.  

Insight - People without dental insurance or Medicaid/Medicare feel “left out to dry” by the system. Who’s looking out for them? The answer is often no one. 

Strategy/Brief - The goal for everyone is to take the mystery out of what a Gold Plan is and how to register. 

Idea - Dental CARE.

Agency - Vladimir Jones, Denver

Responsibility - Insights Strategist

Year - 2024