Colorado Springs Utility - Century of Service

Circumstances - Help Colorado Springs Utilities celebrate 100 years of service. Colorado Springs residents and Colorado Springs Utilities employees share an important trait: They are not just community members, but community owners. And it’s always been that way—since 1924.  

Insight - Every resident of Colorado Springs (including Colorado Springs Utilities employees) is literally and emotionally vested in Colorado Springs Utilities being the best it can be, far into the future.

Strategy/Brief - Colorado Springs Utilities employees are quiet heros. It isn’t your typical 9-5, they serve the community that they are a part of and care for deeply, creating transformative moments for the greater good.

Idea - The People’s Utility

Agency - Vladimir Jones, Denver

Responsibility - Insights Strategist

Year - 2024

Circumstances -  Changing utility rate structures have called for an increased customer awareness of how to use energy more efficiently. 

Insight -  Customers are more than happy to use energy the right way when they’re not being told they HAVE TO do so and when they remember to do it. 

Strategy/Brief -  Customers want to be energy wise, but they don’t want to change their behavior. A fun, interesting and exciting campaign that teaches customers how to use energy efficiently will be more effective than another boring "tips and tricks" message. 

Idea -  Be the catalyst for Colorado Springs residents to build energy-wise habits in their homes and businesses.  

Agency - Vladimir Jones, Denver

Responsibility - Insights Strategist

Year - 2024

Circumstances -  Promote Colorado Springs Utilities Toilet Rebate, which encourages customers to upgrade to high energy efficiency toilets.  

Insight - The toilet is a throne, and when on it, we are the ruler of our own toilet universe.

Strategy/Brief - Your toilet is more than just a place you stop by for a few minutes here and there. Your place of solitude acts as an escape from the world… And now it can save you money and water.

Question - How do we bring to life the emotional (solitude) AND functional (saving money) reality of a brand-new toilet?  

Agency - Vladimir Jones, Denver

Responsibility - Insights Strategist

Year - 2024

Circumstances - Promote Colorado Springs Utilities Water Wise rules, the specific days and times that Colorado Springs Residents can water their lawn.  

Insight - Colorado Springs Utilities water-wise guidelines empower customers to water on their terms.

Strategy/Brief - When homeowners have control over how they take care of their home, they are emotionally happy and grateful.

Question - How does the water-wise frog turn ‘rules’ into empowerment  by giving control to Colorado Springs homeowners? 

Agency - Vladimir Jones, Denver

Responsibility - Insights Strategist

Year - 2024