BOK FINANCIAL
Wealth
Circumstances - A variety of economic, political, and geopolitical forces are contributing to a culture of pervasive uncertainty for Americans today.
Insight - In times of uncertainty, the currency for mass affluent and high net worth individuals is not measured in dollars and cents, but in an infinitely less tangible and quantifiable measure: Certainty.
Strategy/Brief - Our creative must inspire and reassure this audience that BOK Financial will restore their conviction to be confident in uncertain times, with a wealth of strategy and expertise that FLOURISHES in the Unknown.
Idea - The Currency of Certainty
Agency - Vladimir Jones, Denver
Responsibility - Insights Strategist
Year - 2024
Brand
Circumstances - A rise in the cost of everyday consumer goods as well as “big ticket” milestone items has consumers wondering whether they should “lower their expectations” for achieving the American Dream.
Insight - As the traditional mile-markers of the American Dream become increasingly less attainable, the societal construct of the American Dream itself is unraveling.
Strategy/Brief - We must empower customers to continue dreaming. Creative that shows this audience they don’t have to write off their “American Dreams,” because we functionally enable them to preserve their ability to imagine new possibilities for themselves and their financial future.
Idea - Free to Dream
Agency - Vladimir Jones, Denver
Responsibility - Insights Strategist
Year - 2024
Campaign Creative
