Black Hills Energy - Ready EV

Circumstances - Re-work BHE’s Ready EV campaign, which aims to incentivize EV owners to sign up for a rebate to upgrade their EV chargers from a level 1 to a level 2.

Insight - The Level 2 charger can replenish an EV’s battery in one-fourth the time compared to a Level 1 charger.

Strategy/Brief - Not all charging is created equal.